Thursday, 22 August 2013

The gentle giant - ScS makes one little girl’s day*

With the current economic climate, it is always nice to see larger companies giving back to the little guys – literally! Ten-year-old Amelia Howarth is a big fan of sofa giants ScS’ TV adverts. At home, she regularly demonstrates her acting skills by re-enacting the ads in front of her family. In fact, Amelia loves the ads so much that she decided to email the company’s head office to let them know.

On receiving Amelia’s email, most companies would have dismissed it as irrelevant, however, ScS responded in a very different way. Amelia, her brother and her mum were actually invited to the filming of the company’s new ads at the Portrack Lane store in Stockton. Speaking of Amelia’s message, Lindsey Duncton, marketing manager for ScS said: “We were delighted to read Amelia’s email and to hear how much she loved our ads […] we thought it would be a great holiday treat to offer Amelia the chance to see what goes on behind the scenes and to meet Victoria, who features in our ads.”

The family spent the day having a sneak peek at all the hard work that goes into creating the company’s TV ads. Amelia even got the chance to speak to the face of ScS, Victoria Thomas, and pick up some extra acting tips to help better her performance.

Amelia was over the moon with her day out, commenting: “The whole day was really fantastic and I enjoyed meeting the nice people from ScS. I have shown all my friends the signed script I was given by Victoria and told them all about it. It really is the best day of my holidays and I can’t wait to see the new ads on the TV.”

Mum Emma was also enthusiastic, adding: “I’m very thankful to ScS they really did make my ten-year-old daughter’s day. She was so excited from the moment we received the company’s reply […] It was a super day, and one that Amelia will not forget for a long while.”

It really is nice to see one large company taking care of their customers so let’s hope others can follow suit. A lot more information about ScS can be found at

 *Sponsored piece

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